Strategies for sustaining manufacturing competitiveness: case studies of Australian firms

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This study investigates the strategies adopted by Australian manufacturing firms to sustain their local production and competitiveness, including during the period of the recent global financial crisis. Six Australian manufacturing organisations in different sectors were selected and analysed using the market-based and resource-based views, and components of the DRAMA framework. The findings highlight several factors and company efforts to sustain manufacturing operations. These organisations pursued a range of manufacturing strategies to enable distinctive offerings in the marketplace and used various ways to differentiate themselves. This was possible through the portfolio of capabilities that determine their continued production and business performance over the period. This study provides important lessons for managers in manufacturing organisations and demonstrates how differing capabilities and strategies of firms can impact the competitiveness of local production, not only in times of economic crisis but also in the long run to sustainable competitiveness in the future.



Publication date2012
Publication titleAdvances in manufacturing technology XXVI : tenth international conference on manufacturing research : incorporating the 27th national conference on manufacturing research : manufacturing technology and operations to sustain business success
EditorsT.S. Baines, B.T. Clegg, D.K. Harrison
PublisherAston University
Number of pages6
ISBN (Print)978-1-90586660-1
Original languageEnglish
Event10th International Conference on Manufacturing Research - Aston University, Birmingham, United Kingdom
Duration: 10 Sep 201213 Sep 2012


Conference10th International Conference on Manufacturing Research
Abbreviated titleICMR 2012
CountryUnited Kingdom
OtherIncorporating the 27 th National Conference on Manufacturing Research

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