Ali Ziaee Bigdeli

Reader (Associate Professor) in Industrial Service Innovation

  • Phone01212043384
  • Aston Triangle , ABS 211

    B4 7ET Birmingham

    United Kingdom

  • United Kingdom

Accepting PhD Students

PhD projects

Servitization, Industrial Service Innovation, advanced service business models in manufacturing.


Research activity per year

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Personal profile

Contact Details

Telephone:+44 (0) 121 204 3384


Dr Ali Ziaee Bigdeli is a Reader (Associate Professor) in Industrial Service Innovation at the Advanced Services Group, the centre of excellence in research and practice on servitization and advanced services within Aston Business School, Aston University. His interests lie in the organisational change and business model innovation brought about when organisations move towards providing capabilities rather than just selling products on a transactional basis.

In the past seven years, Dr Bigdeli has been extensively engaged with both multinational and small/medium sized manufacturing firms in order to understand servitization in practice, and help the acceleration of the adoption and implementation of advanced services. As part of his industry engagement activities, he has been the key member in founding a partnership of multinational manufacturing organisations, including Goodyear, Thales, BAXI, Nederman, Mazak, Legrand, Crown, Waters, Domino Printing, Omron  and Ishida, and developed and facilitated more than 30 hands-on seminars for their senior executives to explore and accelerate the adoption of servitization.

Research Interests

Servitization, Organisational Change, Business Model Design, Business Model Innovation, Manufacturing Strategy 


  • PhD Management and Information Systems (2012), Brunel University London, United Kingdom. 
  • MSc Management and Information Systems (2009), University of Manchester, United Kingdom.
  • MBA, Iran University of Science and Technology (2008), Tehran, Iran.
  • BSc Electronic Engineering (2006), Azad University, Tehran Central Branch, Iran.


  • Reader (Associate Professor), Aston Business School, Aston University, Birmingham (Aug 2020 – present).
  • Senior Lecturer, Aston Business School, Aston University, Birmingham (Feb 2018 – Aug 2020).
  • Senior Research Fellow, Aston Business School, Aston University, Birmingham (Aug 2014 – Feb 2018).
  • Research Fellow, Cass Business School, City University London (Nov 2012 – Aug 2014).
  • Research Assistant, Dep. of Information Systems, Brunel University London (Jan 2010 – Nov 2012).

Funding Applications and Awards

  • Feb 2018 – Feb 2021 Ziaee Bigdeli, A. (PI), Baines, T. Pathways towards Servitization: A trans-national study of Organisational Transformation. ESRC, £255,200.00.
  • 2019 – 2022 Baines, T., (PI) Ziaee Bigdeli, A. (Co-I), Andrews, D. Next Generation Rice Processing. In collaboration with Sheffield Hallam University, Koolmill (UK SME), Siemens UK, plus a Chinese industry and an academic institution. Innovate UK. Total budget £2,020,000.
  • 2019 – 2022 Baines, T., Ziaee Bigdeli, A. (Co-I), Schroeder, A., Andrews, D. Advanced Services Growth: Developing Strategies for Improved Growth in Manufacturing SMEs (ASG). European Regional Development Fund (ERDF). £1,446,400.
  • Jan 2019 – May 2019 Ziaee Bigdeli, A. (PI) Digitally-enabled Advanced Services: Developing Research Agenda for Manufacturing Sector. EPSRC, £30,000.00.  

Teaching Activity

  • BNM752 Service Innovation (MBA), 2017-present 
  • BNM748 Strategic Global Outsourcing & Offshoring (MSc), 2018-present 
  • BNM835 Industrial Service Innovation (MSc), 2020-present 
  • Business model innovation (Executive Educations), 2015-present

PhD Supervision

  • Patricia Garcia Martin, Aug 2016 – present: Value in servitization: From dyad to network level.
  • Parikshit Naik, Aug 2016 – present: Affordances enabling advanced services: Opportunities from digitalization of products.
  • Jekaterina Dmitrijeva, Aug 2016 – present: Development of product-service roadmaps: a pathway to servitization.
  • Paul Jackson (DBA), Oct 2017 – present:Exploring the servitization journey in the context of SME and technology-focused manufacturing firms in the UK.
  • David Willetts (DBA), Oct 2018: Business model innovation towards becoming an advanced services provider: The case of Baxi Heating Group.

Media Contributions

Professional/editorial offices

Editorial Activities

  • International Journal of Operations & Production Management (IJOPM), Referee, 2014 – present.
  • International Journal of Production Economics (IJPE), Referee, 2014 – present.
  • Industrial Marketing Management (IMM), Referee, 2015 – present.
  • Production Planning & Control (PP&C), Referee, 2015 – present.
  • Journal of Business Research (JBR), Referee, 2015 – present.
  • International Journal of Production Research (IJPR), Referee, 2016 – present.


  • Member of the Economic and Social Research Council (ESRC) Peer Review College (2018 – present) 
  • Co-chair of the Spring Servitization Conference (2018 – present)
  • Co-chair of the Advanced Service Industrial Consortium (2015 – present)
  • Member of the Organisation Committee for the Spring Servitization Conference (2014 – present)
  • Member of the Aston Business School’s Research Committee (2016 – present)
  • Member of the Executive Education Programme Team at the Advanced Services Group, Aston University 

PhD/DBA Examinations

  • Ed Crowley (external examiner), Dec 2018, The University of Manchester, UK.
  • Emad Salem (external examiner), Nov 2018, Brunel University, UK.
  • Ping Qing Cao (external examiner), May 2018, The University of Warwick, UK.  
  • Luigi Tiburzi (internal examiner), March 2017, Aston University, UK.

Education/Academic qualification







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