Professor Andreas Schroeder

    Personal profile

    Contact Details

    Phone: +44(0)121 204 3342

    Room: ABS 256


    Andreas’s research and teaching interests lie in the systems and strategies needed to help businesses grow through the use of information technology (IT). He began his career as a project manager for process engineering in the chemical industry in Germany. His work led him to be involved in the design and specification of IT systems for business processes, and he decided to pursue the topic to study a Masters Degree and PhD in Wellington, New Zealand. 

    Andreas’s research specialties have focused on understanding how businesses select and acquire the IT systems they need, and then how to integrate them into the business to get the most value from them. He has taught undergraduate and postgraduate modules on e-commerce, databases, business management and the global management of IT at City University in Hong Kong, The Open University and the University of Buckingham.

    He is a core member of the Advanced Service Group (ASG), a centre of excellence in research and practice on servitization and advanced services. At ASG he leads the research on the role and value of data in the context of advanced services. Servitized products are largely part of the ‘Internet of Things’ and manufacturers and customers co-create data when products are used. For manufacturers this data has strategic value when aggregated, allowing them to better understand their market, their customer needs and their service provision, and refine their business models. Capturing and interpreting the ‘in-use’ data gives the manufacturer significant competitive advantage and helps to secure future business with the customer; many businesses are yet to capture the full value of this innovation.

    Teaching Activity

    • BNM805 Foundations of Business Systems
    • BN3320 Managing IT in a Global context
    • BN2237 Databases
    • BUP102, IBML Undergraduate Placement Assessment
    • MBAPROJA, MBA Project
    • MSCPROJ, MSc Project

    Funding Applications and Awards

    2022 Digital investment challenges of manufacturers (P-I), ESRC. £55,000.

    2022 – 2025. How servitisation can impact UK economic productivity and environmental performance (Co-I). ESRC. £1,850,000.

    2019 – 2021. Advanced Services Growth: Developing Strategies for Improved Growth in Manufacturing SMEs (Co-I). European Regional Development Fund (ERDF). £1,446,400.

    2016 -2020. Circular European Economy Innovative Training Network – CircEUit (Aston lead). European Horizon 2020. £3,500,000.

    2019-2020. Investigating digital twins and simulations for advanced services (Co-I). EPSRC £100,000.

    2019 – 2021. Advanced Services Growth: Developing Innovative Strategies for Improved Growth in SMEs. European Regional Development Fund (ERDF) (Co-I). £1,403,846.

    2015. Transactive Memory System in Team Context. University Grants Committee (Hong Kong) (Co-I). £31,263.

    2016-2018. TRAN-SIP: Transforming SMEs to improve their revenues through the adoption of advanced services. European Regional Development Fund (ERDF) (Co-I). £1,168,092.

    2016-2019. Main supervisor for PhD Studentship. EPSRC £60,000.


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