20062019
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Personal profile

General

Andreas’s research and teaching interests lie in the systems and strategies needed to help businesses grow through the use of information technology (IT). He began his career as a project manager for process engineering in the chemical industry in Germany. His work led him to be involved in the design and specification of IT systems for business processes, and he decided to pursue the topic to study a Masters Degree and PhD in Wellington, New Zealand. 

Andreas’s research specialties have focused on understanding how businesses select and acquire the IT systems they need, and then how to integrate them into the business to get the most value from them. He has taught undergraduate and postgraduate modules on e-commerce, databases, business management and the global management of IT at City University in Hong Kong, The Open University and the University of Buckingham.

He is a core member of the Advanced Service Group (ASG), a centre of excellence in research and practice on servitization and advanced services. At ASG he leads the research on the role and value of data in the context of advanced services. Servitized products are largely part of the ‘Internet of Things’ and manufacturers and customers co-create data when products are used. For manufacturers this data has strategic value when aggregated, allowing them to better understand their market, their customer needs and their service provision, and refine their business models. Capturing and interpreting the ‘in-use’ data gives the manufacturer significant competitive advantage and helps to secure future business with the customer; many businesses are yet to capture the full value of this innovation.

Teaching Activity

  • BNM805 Foundations of Business Systems
  • BN3320 Managing IT in a Global context
  • BN2237 Databases
  • BUP102, IBML Undergraduate Placement Assessment
  • MBAPROJA, MBA Project
  • MSCPROJ, MSc Project

Contact Details

Phone: +44(0)121 204 3342

Email:a.schroeder@aston.ac.uk

Room: ABS 256

Fingerprint Dive into the research topics where Andreas Schroeder is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Industry Engineering & Materials Science
Knowledge management Engineering & Materials Science
social media Social Sciences
Teaching Engineering & Materials Science
Education Engineering & Materials Science
Students Engineering & Materials Science
Data storage equipment Engineering & Materials Science
Meats Engineering & Materials Science

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2006 2019

A critical reflection of current trends in discourse analytical research on leadership across disciplines. A call for a more engaging dialogue

Schnurr, S. & Schroeder, A., 1 Aug 2019, In : Leadership. 15, 4, p. 445-460 16 p.

Research output: Contribution to journalArticle

Open Access
File
dialogue
leadership
discourse
trend
pragmatics

Behind the Scenes of Digital Servitization: Actualizing IOT-Enabled Affordances

Naik, P., Schroeder, A., Kapoor, K., Ziaee Bigdeli, A. & Baines, T., 1 Aug 2019, In : Academy of Management Proceedings. 2019, 1, 12804.

Research output: Contribution to journalConference article

Internet of things

Capturing the Benefits of Industry 4.0: A Business Network Perspective

Schroeder, A., Ziaee Bigdeli, A., Galera Zarcos, C. & Baines, T. S., 15 May 2019, In : Production Planning and Control. 30, 16, p. 1305-1321 17 p.

Research output: Contribution to journalArticle

Industry
Business networks
Internet of things
Transport industry
Road transport
Service economy
External factors
Internal factors
Factors
Conceptualization
Transformation process
Service economy
Industry
Organizational change
Progression

Activities 2013 2013

  • 1 Editorial activity

Information Technology and People (Journal)

Andreas Schroeder (Editorial board member)
2013

Activity: Publication peer-review and editorial work typesEditorial activity

Press / Media