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Personal profile


Dr Victoria Uren has worked at Aston University since September 2011.  Before joining Aston she worked as a senior researcher on several collaborative projects and as an information scientist.  Her current research concerns applications of artificial intelligence and social media, and the use of games in management education. Previous research concerned the use of structured metadata in semantic search and semantic annotation.

Research Interests

  • AI for business
  • Public engagement with science on Web 2.0
  • Games in management education
  • Semantic search
  • Metadata and structured knowledge


Teaching Activity

BN2214 Enterprise Systems

BN3389 Theory & Practice of eCommerce

BNM804 Enterprise Resource Planning


May 2009 to August 2011, Senior Research Fellow in the OAK (Organizations, Information and Knowledge) Research Group, Department of Computer Science.
2001-2009, Research Fellow at Knowledge Media Institute (KMi), The Open University, Milton Keynes, UK.
1991-1997, Information Scientist, The Welding Institute (TWI), Abington, Cambridge, UK.
1989-1992, Technical Editor, Cambridge Crystallographic Data Centre (CCDC), Cambridge, UK.


  • Swansea University, BSc Chemistry (2:1) (1988)

  • University of Sheffield, MSc Information Science (1989)

  • University of Portsmouth, PhD, Computer Science, (2001) Thesis title: Combining Text Categorizers

Contact Details

Phone: +44 (0)121 204 3707
Email:  v.uren@aston.ac.uk 
Room: ABS268

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Research Output

Open Access
  • A model for partner selection criteria in Energy from Waste projects

    Uren, V., Miller, T., Da Campo, R. & Dadzie, A-S., 4 Aug 2020, In : Journal of Cleaner Production. 279, 123582.

    Research output: Contribution to journalArticle

  • Critical Success Factors for Artificial Intelligence Projects

    Uren, V., 30 Jun 2020.

    Research output: Contribution to conferencePaper

    Open Access
  • International: Metadata and standards

    Uren, V., Mar 2020

    Research output: Other contributionBlog Post

    Open Access
  • Presence and Performance in the TRUST Game

    Liarokapis, F., Uren, V., Petridis, P. & Ajibade, A. A., 1 Feb 2020, Virtual Reality: Recent Advancements, Applications and Challenges. Bozgeyikli, L. & Bozgeyikli, R. (eds.). p. 205-225

    Research output: Chapter in Book/Report/Conference proceedingChapter

  • Activities

    • 2 Invited talk
    • 1 Participation in workshop, seminar, course
    • 1 Types of External academic engagement - Research and Teaching at External Organisation

    SME Practical Insights Workshop Series: How can Artificial Intelligence help SMEs?

    Viktor Pekar (Speaker), & Victoria Uren (Speaker)

    18 Jul 2019

    Activity: Participating in or organising an event typesParticipation in workshop, seminar, course

    Analysing Public Engagement with Science on Twitter,

    Victoria Uren (Speaker)

    17 Jul 2014

    Activity: Talk or presentation typesInvited talk

    Semantic Search: Ready to use?

    Victoria Uren (Speaker)

    Nov 2011

    Activity: Talk or presentation typesInvited talk

    Supervising Doctoral Students

    Victoria Uren (Member)


    Activity: Other activity typesTypes of External academic engagement - Research and Teaching at External Organisation