Research output per year
Research output per year
Personal profile
Membership of Professional Bodies
Fellow of the Chartered Institute of Marketing
Fellow of the Higher Education Academy
Research Interests
Service Robots
AI Innovation and Regulation
Digital Marketing
CSR Communication
Biography
Prof. Dr. Vignesh Yoganathan is Professor (Chair) of Marketing at Aston Business School. His current research focuses on the implementation and implications of customer service robots and AI services, primarily using statistical modelling/machine learning & experiments. His publications have appeared in journals including the Journal of Service Research, Journal of Business Ethics, and Tourism Management. He is an internationally experienced educator, specialising in executive education and digital learning, and has led UK government and EU-funded projects on digital marketing and marketing strategy. Prior to joining Aston University, Vignesh has held several academic leadership positions including Director of MBA and Director of Digital Learning at leading UK universities.
Qualifications
PhD
MBA
BA (Hons)
Fingerprint
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Electronic word of mouth 2.0 (eWOM 2.0) – The evolution of eWOM research in the new age
Liu, H., Jayawardhena, C., Shukla, P., Osburg, V. S. & Yoganathan, V., 1 Apr 2024, In: Journal of Business Research. 176, 9 p., 114587.Research output: Contribution to journal › Article › peer-review
Open AccessFile -
Heterogenous evaluations of autonomous vehicle services: An extended theoretical framework and empirical evidence
Yoganathan, V. & Osburg, V. S., 1 Jan 2024, In: Technological Forecasting and Social Change. 198, 122952.Research output: Contribution to journal › Article › peer-review
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How sustainable luxury influences product value perceptions and behavioral intentions: A comparative study of emerging vs. developed markets
Osburg, V.-S., Yoganathan, V., Bartsch, F., Diallo, M. F. & Liu, H., 25 Apr 2024, (E-pub ahead of print) In: Journal of Business Ethics. 191, 4, p. 713-738 26 p.Research output: Contribution to journal › Article › peer-review
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The mind in the machine: Estimating mind perception's effect on user satisfaction with voice-based conversational agents
Yoganathan, V. & Osburg, V. S., 1 Mar 2024, In: Journal of Business Research. 175, 10 p., 114573.Research output: Contribution to journal › Article › peer-review
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Effects of gender congruity in human-robot service interactions: The moderating role of masculinity
Pitardi, V., Bartikowski, B., Osburg, V. S. & Yoganathan, V., 1 Jun 2023, In: International Journal of Information Management. 70, 11 p., 102489.Research output: Contribution to journal › Article › peer-review
Open Access
Press/Media
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Does highlighting sustainability compensate for bad online reviews? (in French)
7/10/24
1 Media contribution
Press/Media: Research
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Check-in at the Robo-desk – Next Big Thing or the End of the Human Touch?
25/03/21
1 item of Media coverage
Press/Media: Research