A categorisation of threat appeals

Laura Chamberlain, Amanda J. Broderick

Research output: Chapter in Book/Report/Conference proceedingConference publication

Original languageEnglish
Title of host publicationProceedigns of the 34th European Marketing Academy Conference
Publication statusPublished - 2005
Event34th Annual Conference of the European Marketing Academy - Milan, Italy
Duration: 24 May 200527 May 2005

Conference

Conference34th Annual Conference of the European Marketing Academy
Abbreviated titleEMAC 2005
CountryItaly
CityMilan
Period24/05/0527/05/05
OtherReinventing Marketing: Contamination, innovation, integration

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