A social networks conceptualisation of on-line word-of-mouth communication

Nick J. Lee, Amanda J. Broderick

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationVirtue in marketing
Subtitle of host publicationproceedings of Academy of Marketing Annual Conference
Publication statusPublished - 2004
EventAcademy of Marketing Annual Conference 2004 - Cheltenham, United Kingdom
Duration: 6 Jul 20048 Jul 2004

Conference

ConferenceAcademy of Marketing Annual Conference 2004
CountryUnited Kingdom
CityCheltenham
Period6/07/048/07/04

Cite this

Lee, N. J., & Broderick, A. J. (2004). A social networks conceptualisation of on-line word-of-mouth communication. In Virtue in marketing: proceedings of Academy of Marketing Annual Conference
Lee, Nick J. ; Broderick, Amanda J. / A social networks conceptualisation of on-line word-of-mouth communication. Virtue in marketing: proceedings of Academy of Marketing Annual Conference. 2004.
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title = "A social networks conceptualisation of on-line word-of-mouth communication",
author = "Lee, {Nick J.} and Broderick, {Amanda J.}",
year = "2004",
language = "English",
booktitle = "Virtue in marketing",

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Lee, NJ & Broderick, AJ 2004, A social networks conceptualisation of on-line word-of-mouth communication. in Virtue in marketing: proceedings of Academy of Marketing Annual Conference. Academy of Marketing Annual Conference 2004, Cheltenham, United Kingdom, 6/07/04.

A social networks conceptualisation of on-line word-of-mouth communication. / Lee, Nick J.; Broderick, Amanda J.

Virtue in marketing: proceedings of Academy of Marketing Annual Conference. 2004.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

TY - GEN

T1 - A social networks conceptualisation of on-line word-of-mouth communication

AU - Lee, Nick J.

AU - Broderick, Amanda J.

PY - 2004

Y1 - 2004

M3 - Conference contribution

BT - Virtue in marketing

ER -

Lee NJ, Broderick AJ. A social networks conceptualisation of on-line word-of-mouth communication. In Virtue in marketing: proceedings of Academy of Marketing Annual Conference. 2004