|Title of host publication||Virtue in marketing|
|Subtitle of host publication||proceedings of Academy of Marketing Annual Conference|
|Publication status||Published - 2004|
|Event||Academy of Marketing Annual Conference 2004 - Cheltenham, United Kingdom|
Duration: 6 Jul 2004 → 8 Jul 2004
|Conference||Academy of Marketing Annual Conference 2004|
|Period||6/07/04 → 8/07/04|
A social networks conceptualisation of on-line word-of-mouth communication. / Lee, Nick J.; Broderick, Amanda J.Virtue in marketing: proceedings of Academy of Marketing Annual Conference. 2004.
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
TY - GEN
T1 - A social networks conceptualisation of on-line word-of-mouth communication
AU - Lee, Nick J.
AU - Broderick, Amanda J.
PY - 2004
Y1 - 2004
M3 - Conference contribution
BT - Virtue in marketing