A social networks conceptualisation of on-line word-of-mouth communication

Nick J. Lee, Amanda J. Broderick

Research output: Chapter in Book/Published conference output › Conference publication

Original language	English
Title of host publication	Virtue in marketing
Subtitle of host publication	proceedings of Academy of Marketing Annual Conference
Publication status	Published - 2004
Event	Academy of Marketing Annual Conference 2004 - Cheltenham, United Kingdom Duration: 6 Jul 2004 → 8 Jul 2004

Conference	Academy of Marketing Annual Conference 2004
Country/Territory	United Kingdom
City	Cheltenham
Period	6/07/04 → 8/07/04

Cite this

@inproceedings{472cb5390f1b451e9b2ea2c2e87b1bf1,

title = "A social networks conceptualisation of on-line word-of-mouth communication",

author = "Lee, {Nick J.} and Broderick, {Amanda J.}",

year = "2004",

language = "English",

booktitle = "Virtue in marketing",

note = "Academy of Marketing Annual Conference 2004 ; Conference date: 06-07-2004 Through 08-07-2004",

}