An exploratory framework for analysing international retail learning

Mark J. Palmer, Barry Quinn

Research output: Contribution to journalArticle

Abstract

It is argued that international retail research has overlooked an essential component of the retail internationalization process, notably learning. This paper proposes an exploratory framework that enables the application of learning theory to the study of international retailing. The paper provides a meaningful starting point for developing an overarching framework which would represent one sort of re-conceptualization of the retail internationalization process, and arguably a new perspective for reinterpreting, re-evaluating and refining the existing literature on international retailing. Alongside this exploratory framework, we present a series of research propositions that might serve as an agenda for research into international retail learning. The paper concludes with a summary of the key themes and ways in which the area of international retail learning may be investigated.
Original languageEnglish
Pages (from-to)27-52
Number of pages26
JournalInternational Review of Retail, Distribution and Consumer Research
Volume15
Issue number1
DOIs
Publication statusPublished - 2005

Keywords

  • learning
  • internationalization
  • experience
  • know-how
  • failure
  • success
  • stakeholders

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