@inproceedings{359e2ab833df41399a709ae5a260ff0f,
title = "An Intelligent Mobile Advertising System (iMAS): Location-Based Advertising to Individuals and Business: Location-based advertising to individuals and business",
abstract = "Rapid expansion of wireless technologies has provided a platform to support intelligent systems in the domain of mobile marketing. Utilizing Location Based Services (LBS) and Global Navigational Satellite Systems (GNSS) infrastructure provides the transport of real-time, scheduled, location-based advertising to individuals and business. In this paper a distributed synchronous platform is proposed called iMAS. iMAS proposes to use an open source platform independent approach to provide the services and interaction with the iMAS system. Intelligent advertising services (IAS) is an integral component of the system and uses a global positioning system (GPS) to enable information to be received depending on the longitude and latitude coordinates of the iMAS device. This allows for contextual information to be used as a means to provide intelligent context-aware location-centric targeted marketing advertisements to the general public. At this stage iMAS is a proof of concept and subsequent research is already under way to test the device in a controlled environment.",
keywords = "Mobile communication, Advertising, Context, Business, Global Positioning System, Real time systems, Artificial intelligence",
author = "Cain Evans and Philip Moore and Andrew Thomas",
year = "2012",
month = jul,
day = "23",
doi = "10.1109/CISIS.2012.24",
language = "English",
isbn = "978-0-7695-4687-2",
series = "Proceedings - 2012 6th International Conference on Complex, Intelligent, and Software Intensive Systems, CISIS 2012",
publisher = "IEEE",
pages = "959--964",
booktitle = "2012 Sixth International Conference on Complex, Intelligent, and Software Intensive Systems",
address = "United States",
note = "2012 6th International Conference on Complex, Intelligent, and Software Intensive Systems, CISIS 2012 ; Conference date: 04-07-2012 Through 06-07-2012",
}