Being a successful and valuable peer reviewer

Nick J. Lee, Gordon E. Greenley

Research output: Contribution to journalEditorial

Abstract

Purpose – The purpose of this editorial is to announce the winners of the EJM Reviewer of the Year awards, and also to make some observations about successful and effective practice in reviewing scholarly work. Design/methodology/approach – The authors draw from their own experience as reviewers, authors, and editors to provide a set of considerations for those involved in the review process. Findings – The authors propose a set of guidelines for reviewers who wish to make the most of their role in the scientific method. Research limitations/implications – These thoughts are preliminary, and are drawn from personal experiences rather than a wide-ranging survey of stakeholders. Practical implications – Marketing researchers should ensure that they understand their role in the scholarly reviewing process, and that they provide timely and constructive comments on their areas of expertise. Originality/value – This piece should offer marketing researchers considerable value in the context of their own efforts, both as authors and reviewer.
Original languageEnglish
Pages (from-to)5-10
Number of pages6
JournalEuropean Journal of Marketing
Volume43
Issue number1-2
DOIs
Publication statusPublished - 2009

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Peers
Marketing
Reviewing
Stakeholders
Scientific method
Review process
Expertise
Design methodology

Keywords

  • experience
  • peer review
  • sciences

Cite this

Lee, Nick J. ; Greenley, Gordon E. / Being a successful and valuable peer reviewer. In: European Journal of Marketing. 2009 ; Vol. 43, No. 1-2. pp. 5-10.
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Being a successful and valuable peer reviewer. / Lee, Nick J.; Greenley, Gordon E.

In: European Journal of Marketing, Vol. 43, No. 1-2, 2009, p. 5-10.

Research output: Contribution to journalEditorial

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