Brands and branding of commodities, a case from the electricity sector

Fridrik Larsen, Gordon Greenley, Mark Palmer, John Rudd

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)207-220
Number of pages14
JournalRannsóknir í félagsvísindum
Volume10
Publication statusPublished - Oct 2009

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