Consumers' responses to sponsorship by foreign companies

Keyphrases

• Foreign Companies 100%
• Consumer Response 100%
• Economic Animosity 100%
• Country of Origin 66%
• Event Involvement 66%
• Willingness to Buy 66%
• Design Methodology 33%
• Conceptual Model 33%
• Cultural Contexts 33%
• Confirmatory Factor Analysis 33%
• Existing Knowledge 33%
• Negative Relationships 33%
• Chinese Consumers 33%
• Product Type 33%
• Potential Bias 33%
• Foreign Product 33%
• Economic Competitiveness 33%
• Measurement Model 33%
• Sports Mega-events 33%
• Product Sales 33%
• Conditioning Theory 33%
• Classical Conditioning 33%
• Consumer Animosity 33%
• Analysis Path 33%
• Sport Sponsorship 33%
• Structural Path Analysis 33%

Social Sciences

• Foreign Company 100%
• Country of Origin 66%
• Willingness to Buy 66%
• Chinese 33%
• Confirmatory Factor Analysis 33%
• Cultural Context 33%
• Emerging Market 33%
• Sport Event 33%
• Path Analysis 33%
• Pavlovian Conditioning 33%
• Design Methodology 33%

Economics, Econometrics and Finance

• Willingness to Buy 100%
• Emerging Economies 50%
• Path Analysis 50%