Creating sustainable competitive positions in an e-business: Up the Amazon without a paddle?

Gordon E. Greenley, Graham J. Hooley, S. Attia, J. Fahy, E Breivik (Editor), A W Falkenberg (Editor), K Gronhaus (Editor)

Research output: Unpublished contribution to conferenceUnpublished Conference Paperpeer-review

Original languageEnglish
Pages6-6
Number of pages1
Publication statusPublished - 2001
Event30th European Marketing Academy Conference - Bergen, Norway
Duration: 8 May 200111 May 2001

Conference

Conference30th European Marketing Academy Conference
Abbreviated titleEMAC 2001
Country/TerritoryNorway
CityBergen
Period8/05/0111/05/01
OtherDoctoral Colloquium
Rethinking European Marketing

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