Abstract
Modern distribution is being shifted from paper-based, people-intensive marketing systems toward electronic-based procedures that rely on Internet communications and web-enhanced software tools. This article develops a typology of e-business technological innovations that have come to characterize cutting-edge distribution management. e-Business tools relevant to marketing channels are organized by the channel process flows that yield communication and transaction enhancements to distribution systems. Further, a model of the impact of e-business on channel performance is developed. The mediating role of channel structure on technology's impact on channel outcomes in terms of efficiency and effectiveness is also analyzed. Finally, implications of the e-business revolution for managers and researchers are discussed.
| Original language | English |
|---|---|
| Pages (from-to) | 3-25 |
| Number of pages | 23 |
| Journal | Journal of Marketing Channels |
| Volume | 9 |
| Issue number | 3-4 |
| DOIs | |
| Publication status | Published - 2002 |
Keywords
- e-Business
- channel process flows
- channel structure
- channel performance