Entrepreneurial marketing and technology orientation: a case-based study of the UK energy service industry

Business & Economics

• Entrepreneurial Marketing 100%
• Marketing Technologies 97%
• Marketing Orientation 92%
• Service Industries 62%
• Energy 54%
• Marketing 32%
• Entrepreneurial Orientation 25%
• Market Orientation 24%
• Small and Medium-sized Enterprises (SMEs) 18%
• Technology Entrepreneurship 16%
• Digital Marketing 15%
• Marketing Performance 14%
• Qualitative Methodology 13%
• New Firms 12%
• Marketing Activities 12%
• Web-based 11%
• Research Agenda 10%
• Structured Interview 10%
• Entrepreneurs 8%
• Performance 4%
• Industry 4%