Estimating the SCAN*PRO model of store sales: HB, FM or just OLS?
- Rick L. Andrews
- , Imran S. Currim
- , Peter Leeflang
- , Jooseop Lim
- Rijksuniversiteit Groningen
- Concordia University
- University of Delaware
- University of California at San Diego
Research output: Contribution to journal › Article › peer-review
30
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(Scopus)