How brand portfolios have changed: a study of grocery suppliers brands from 1994 to 2004

Sylvie Laforet, John A. Saunders

Research output: Contribution to journal › Article › peer-review

Fingerprint

Dive into the research topics of 'How brand portfolios have changed: a study of grocery suppliers brands from 1994 to 2004'. Together they form a unique fingerprint.
Sort by

Keyphrases

Social Sciences