| Original language | English |
|---|---|
| Journal | Journal of Marketing Communications |
| Publication status | Published - 2009 |
Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver
Integrated marketing communication (IMC): Parsimonious framework and nesting foundations
- Evmorfia Argyriou
- , P J Kitchen
- , T C Melewar
Research output: Contribution to journal › Article › peer-review