Integrating customer focus and innovativeness: an international investigation evaluations

Vasilios Theoharakis, Graham J. Hooley

Research output: Chapter in Book/Published conference outputConference publication

Original languageEnglish
Title of host publicationProceedings of the European Marketing Academy (EMAC) Conference 2006 Athens, Greece, 2006
EditorsGeorge J. Avonlitis, Nikolaos Papavassiliou, Paulina Papastathopoulou
PagesCD ROM
Publication statusPublished - 2006
Event35th European Marketing Academy Conference - Athens, Greece
Duration: 23 May 200626 May 2006

Conference

Conference35th European Marketing Academy Conference
Abbreviated titleEMAC 2006
Country/TerritoryGreece
CityAthens
Period23/05/0626/05/06
OtherSustainable marketing leadership : a synthesis of polymorphous axioms, strategies and tactics

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