Introduction : thought leadership in brand management

Bill Merrilees, Elaine Wallace, Isabel Buil, Leslie de Chernatony, Duncan Guest

Research output: Contribution to journalArticle

Abstract

This JBR Special Issue contains ten articles developed from presentations at the Seventh Annual Thought Leaders' International Conference on Brand Management, held at Universitá della Svizzera italiana in Lugano, Switzerland in March 2011. The conference organizing committee received submissions and following a double blind reviewing process papers were accepted for presentation at the conference. After the conference all authors wishing to submit papers for this Special Edition had the opportunity to revise their papers and submit them. A further round of rigorous double-blind reviewing resulted in the selection of ten articles. This introduction presents an overview of this thought-leading research into brand management.
Original languageEnglish
Pages (from-to)145-147
Number of pages3
JournalJournal of Business Research
Volume66
Issue number2
Early online date18 Sep 2012
DOIs
Publication statusPublished - Feb 2013

Keywords

  • thought leadership
  • brand management
  • conference special issue

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