Marketing-as-Practice

Keith Glanfield, Anthony Kent

Research output: Contribution to conferencePaper

Abstract

This paper, therefore, addresses two of the four key questions posed for the colloquium. First, presenting the extent to which current marketing practices support the sharing of creativity and innovation engendered outlooks and tools to achieve optimal marketing, design and branding outputs. While also investigating the degree to which marketing practice supports the successful adoption of creative design management strategies.
Original languageEnglish
Publication statusPublished - 6 Apr 2017
Event3rd International Colloquium on Design, Branding and Marketing - Bournemouth University
Duration: 5 Apr 20176 Apr 2017

Conference

Conference3rd International Colloquium on Design, Branding and Marketing
Period5/04/176/04/17

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