This paper, therefore, addresses two of the four key questions posed for the colloquium. First, presenting the extent to which current marketing practices support the sharing of creativity and innovation engendered outlooks and tools to achieve optimal marketing, design and branding outputs. While also investigating the degree to which marketing practice supports the successful adoption of creative design management strategies.
|Publication status||Published - 6 Apr 2017|
|Event||3rd International Colloquium on Design, Branding and Marketing - Bournemouth University|
Duration: 5 Apr 2017 → 6 Apr 2017
|Conference||3rd International Colloquium on Design, Branding and Marketing|
|Period||5/04/17 → 6/04/17|