Marketing-as-Practice

Keith Glanfield; Anthony Kent

Marketing-as-Practice

Keith Glanfield, Anthony Kent

Marketing & Strategy

Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review

Abstract

This paper, therefore, addresses two of the four key questions posed for the colloquium. First, presenting the extent to which current marketing practices support the sharing of creativity and innovation engendered outlooks and tools to achieve optimal marketing, design and branding outputs. While also investigating the degree to which marketing practice supports the successful adoption of creative design management strategies.

Original language	English
Publication status	Published - 6 Apr 2017
Event	3rd International Colloquium on Design, Branding and Marketing - Bournemouth University Duration: 5 Apr 2017 → 6 Apr 2017

Conference

Conference	3rd International Colloquium on Design, Branding and Marketing
Period	5/04/17 → 6/04/17

Cite this

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title = "Marketing-as-Practice",

abstract = "This paper, therefore, addresses two of the four key questions posed for the colloquium. First, presenting the extent to which current marketing practices support the sharing of creativity and innovation engendered outlooks and tools to achieve optimal marketing, design and branding outputs. While also investigating the degree to which marketing practice supports the successful adoption of creative design management strategies.",

author = "Keith Glanfield and Anthony Kent",

year = "2017",

month = apr,

day = "6",

language = "English",

note = "3rd International Colloquium on Design, Branding and Marketing ; Conference date: 05-04-2017 Through 06-04-2017",

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AU - Glanfield, Keith

AU - Kent, Anthony

PY - 2017/4/6

Y1 - 2017/4/6

N2 - This paper, therefore, addresses two of the four key questions posed for the colloquium. First, presenting the extent to which current marketing practices support the sharing of creativity and innovation engendered outlooks and tools to achieve optimal marketing, design and branding outputs. While also investigating the degree to which marketing practice supports the successful adoption of creative design management strategies.

AB - This paper, therefore, addresses two of the four key questions posed for the colloquium. First, presenting the extent to which current marketing practices support the sharing of creativity and innovation engendered outlooks and tools to achieve optimal marketing, design and branding outputs. While also investigating the degree to which marketing practice supports the successful adoption of creative design management strategies.

M3 - Unpublished Conference Paper

T2 - 3rd International Colloquium on Design, Branding and Marketing

Y2 - 5 April 2017 through 6 April 2017

ER -

Marketing-as-Practice

Abstract

Conference

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Cite this