Marketing strategy and competitive positioning

Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud

Research output: Book/Report › Book

Original language	English
Publisher	Financial Times/Prentice Hall
Number of pages	632
Edition	4th
ISBN (Print)	9780273706977
Publication status	Published - 17 Dec 2007

Keywords

Marketing strategy and competitive positioning
Hooley, G. J., Piercy, N. F. & Nicoulaud, B., 17 Aug 2011, 5th ed. Financial Times/Prentice Hall. 592 p.
Research output: Book/Report › Book

@book{fbef6dd858e341a290987cd838f58f97,

title = "Marketing strategy and competitive positioning",

keywords = "marketing strategy, competitive positioning",

author = "Hooley, {Graham J.} and Piercy, {Nigel F.} and Brigitte Nicoulaud",

year = "2007",

month = dec,

day = "17",

language = "English",

isbn = "9780273706977",

publisher = "Financial Times/Prentice Hall",

edition = "4th",

}