Marketing strategy and competitive positioning

Graham J. Hooley, John A. Saunders, Nigel F. Piercy

Research output: Book/ReportBook

Abstract

Marketing Strategy and Competitive Positioning deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.
Original languageEnglish
Place of PublicationHarlow (UK)
PublisherFinancial Times/Prentice Hall
Number of pages648
Edition3rd
ISBN (Print)978-0-273-65516-9
Publication statusPublished - 29 Oct 2003

Bibliographical note

Translated in Chinese (9780273706977)

Keywords

  • marketing strategy
  • competitive positioning
  • marketing
  • competitive advantage

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