Measuring marketing capabilities: A cross-national study

J.W. Cadogan, Graham J. Hooley, S. Douglas, S. Matear, Gordon E. Greenley

Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review

Original language	English
Publication status	Published - 2002
Event	Marketing Networks in a Global Marketplace - Proceedings of ANZMAC/EMAC Symposium - Perth, Australia Duration: 1 Dec 2002 → …

Conference	Marketing Networks in a Global Marketplace - Proceedings of ANZMAC/EMAC Symposium
Country/Territory	Australia
City	Perth
Period	1/12/02 → …

Cite this

@conference{a2b547cfd36b455fa7284b068427857e,

title = "Measuring marketing capabilities: A cross-national study",

author = "J.W. Cadogan and Hooley, {Graham J.} and S. Douglas and S. Matear and Greenley, {Gordon E.}",

year = "2002",

language = "English",

note = "Marketing Networks in a Global Marketplace - Proceedings of ANZMAC/EMAC Symposium ; Conference date: 01-12-2002",

}