Measuring marketing capabilities: A cross-national study

J.W. Cadogan, Graham J. Hooley, S. Douglas, S. Matear, Gordon E. Greenley

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2002
EventMarketing Networks in a Global Marketplace - Proceedings of ANZMAC/EMAC Symposium - Perth, Australia
Duration: 1 Dec 2002 → …

Conference

ConferenceMarketing Networks in a Global Marketplace - Proceedings of ANZMAC/EMAC Symposium
CountryAustralia
CityPerth
Period1/12/02 → …

Cite this

Cadogan, J. W., Hooley, G. J., Douglas, S., Matear, S., & Greenley, G. E. (2002). Measuring marketing capabilities: A cross-national study. Paper presented at Marketing Networks in a Global Marketplace - Proceedings of ANZMAC/EMAC Symposium, Perth, Australia.