Digital devices are profoundly changing the way individuals consume media entertainment, and in particular television (TV). Our research contributes to prior work on narrative processing by advancing a more comprehensive theorization of narrative pace when control is in the hands of story receivers as opposed to storytellers. Using the empirical context of TV series viewing we draw on in-depth interviews to uncover 1) consumer narrative pace control practices such as multi-episode viewing sometimes colloquially called “binge-watching” or replaying specific scenes, and 2) the factors that drive the adoption of such practices, including the countervailing forces of narrative satiation and need for closure, as well as curiosity and enjoyment of mystery.
|Number of pages||2|
|Publication status||Published - 2015|
|Event||44th European Marketing Academy Conference - Leuven, Belgium|
Duration: 27 May 2015 → 28 May 2015
|Conference||44th European Marketing Academy Conference|
|Period||27/05/15 → 28/05/15|