On-line consumer networks: creating organisational value through virtual communities

Amanda Broderick, Nick J. Lee, J. Brown

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationJoint Research Symposium Proceedings
Publication statusPublished - 2002
EventEMAC/ANZMAC Joint Research Symposium Proceedings - Malaysia
Duration: 1 Dec 2002 → …

Conference

ConferenceEMAC/ANZMAC Joint Research Symposium Proceedings
CityMalaysia
Period1/12/02 → …

Cite this

Broderick, A., Lee, N. J., & Brown, J. (2002). On-line consumer networks: creating organisational value through virtual communities. In Joint Research Symposium Proceedings