Organizations and social networking: Utilizing social media to engage consumers

Eldon Y. Li* (Editor), Stanley Loh (Editor), Cain Evans (Editor), Fabiana Lorenzi (Editor)

*Corresponding author for this work

Research output: Book/ReportEdited Book

Abstract

The modern business landscape demands that organizations maintain an online presence to network with their customers and investors. Therefore, understanding the link between social media and e-business is an important first step in cultivating these internet-based relationships. Organizations and Social Networking: Utilizing Social Media to Engage Consumers provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications. This book explores the opportunities and challenges brought about by the advent of various 21st century online business web tools and platforms, presenting professionals and researchers in e-business, social marketing, online collaborative communities, and social analytics with cutting-edge information and technological developments to implement in their own enterprises. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.

Original languageEnglish
PublisherIGI Global
Number of pages445
ISBN (Electronic)9781466640276
ISBN (Print)146664026X, 9781466640269
DOIs
Publication statusPublished - 31 May 2013

Bibliographical note

Publisher Copyright:
© 2013 by IGI Global. All rights reserved.

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