Ownership effects in consumers' brand extension evaluations

Guoqun Fu; Jiali Ding; John A.A. Saunders

Ownership effects in consumers' brand extension evaluations

Guoqun Fu, Jiali Ding, John A.A. Saunders

Marketing & Strategy

Research output: Chapter in Book/Published conference output › Conference publication

Original language	English
Title of host publication	Proceedings of the European Marketing Academy (EMAC) Conference 2006 Athens, Greece, 2006
Editors	George J. Avonlitis, Nikolaos Papavassiliou, Paulina Papastathopoulou
Pages	CD ROM
Publication status	Published - 2006
Event	35th European Marketing Academy Conference - Athens, Greece Duration: 23 May 2006 → 26 May 2006

Conference

Conference	35th European Marketing Academy Conference
Abbreviated title	EMAC 2006
Country/Territory	Greece
City	Athens
Period	23/05/06 → 26/05/06
Other	Sustainable marketing leadership : a synthesis of polymorphous axioms, strategies and tactics

Cite this

@inproceedings{6b758549cace431fb56cdae0cdb7a301,

title = "Ownership effects in consumers' brand extension evaluations",

author = "Guoqun Fu and Jiali Ding and Saunders, {John A.A.}",

year = "2006",

language = "English",

pages = "CD ROM",

editor = "Avonlitis, {George J.} and Nikolaos Papavassiliou and Paulina Papastathopoulou",

booktitle = "Proceedings of the European Marketing Academy (EMAC) Conference 2006 Athens, Greece, 2006",

note = "35th European Marketing Academy Conference, EMAC 2006 ; Conference date: 23-05-2006 Through 26-05-2006",

}

Ownership effects in consumers' brand extension evaluations. / Fu, Guoqun; Ding, Jiali; Saunders, John A.A.
Proceedings of the European Marketing Academy (EMAC) Conference 2006 Athens, Greece, 2006. ed. / George J. Avonlitis; Nikolaos Papavassiliou; Paulina Papastathopoulou. 2006. p. CD ROM.

Research output: Chapter in Book/Published conference output › Conference publication

TY - GEN

T1 - Ownership effects in consumers' brand extension evaluations

AU - Fu, Guoqun

AU - Ding, Jiali

AU - Saunders, John A.A.

PY - 2006

Y1 - 2006

M3 - Conference publication

SP - CD ROM

BT - Proceedings of the European Marketing Academy (EMAC) Conference 2006 Athens, Greece, 2006

A2 - Avonlitis, George J.

A2 - Papavassiliou, Nikolaos

A2 - Papastathopoulou, Paulina

T2 - 35th European Marketing Academy Conference

Y2 - 23 May 2006 through 26 May 2006

ER -