Abstract
This book intends to stimulate discussion and understanding by presenting theoretical and empirical research on social CRM and interactive social networking Websites. Research results and future perspectives are presented for the development and sustainable deployment of social CRM and interactive social networking websites supporting an online presence both in a virtual and real-world environment.
Original language | English |
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Title of host publication | Organizations and Social Networking |
Subtitle of host publication | Utilizing Social Media to Engage Consumers |
Publisher | IGI Global |
Pages | xviii-xxi |
ISBN (Electronic) | 9781466640276 |
ISBN (Print) | 146664026X, 9781466640269 |
DOIs | |
Publication status | Published - 31 May 2013 |