Preface

Eldon Y. Li*, Stanley Loh, Cain Evans, Fabiana Lorenzi

*Corresponding author for this work

Research output: Chapter in Book/Published conference outputForeword/postscript

Abstract

This book intends to stimulate discussion and understanding by presenting theoretical and empirical research on social CRM and interactive social networking Websites. Research results and future perspectives are presented for the development and sustainable deployment of social CRM and interactive social networking websites supporting an online presence both in a virtual and real-world environment.
Original languageEnglish
Title of host publicationOrganizations and Social Networking
Subtitle of host publication Utilizing Social Media to Engage Consumers
PublisherIGI Global
Pagesxviii-xxi
ISBN (Electronic)9781466640276
ISBN (Print)146664026X, 9781466640269
DOIs
Publication statusPublished - 31 May 2013

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