Preface

Eldon Y. Li; Stanley Loh; Cain Evans; Fabiana Lorenzi

doi:10.4018/978-1-4666-4026-9

Preface

Eldon Y. Li^*, Stanley Loh, Cain Evans, Fabiana Lorenzi

^*Corresponding author for this work

Research output: Chapter in Book/Published conference output › Foreword/postscript

Abstract

This book intends to stimulate discussion and understanding by presenting theoretical and empirical research on social CRM and interactive social networking Websites. Research results and future perspectives are presented for the development and sustainable deployment of social CRM and interactive social networking websites supporting an online presence both in a virtual and real-world environment.

Original language	English
Title of host publication	Organizations and Social Networking
Subtitle of host publication	Utilizing Social Media to Engage Consumers
Publisher	IGI Global
Pages	xviii-xxi
ISBN (Electronic)	9781466640276
ISBN (Print)	146664026X, 9781466640269
DOIs	https://doi.org/10.4018/978-1-4666-4026-9
Publication status	Published - 31 May 2013

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10.4018/978-1-4666-4026-9

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title = "Preface",

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Preface

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