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Principles of marketing
Philip Kotler, Veronica Wong, John Saunders, Gary Armstrong
Marketing & Strategy
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Business & Economics
Marketing
100%
Internationalism
28%
East Africa
20%
South-East Asia
17%
Managers
16%
Undergraduate
16%
Globalization
14%
Electronic Commerce
14%
Japan
12%
Resources
11%
United States of America
7%