Purchase decision-making in fair trade and the ethical 'gap': 'is there a fair trade twix?'

Keyphrases

• Fair Trade 100%
• Purchase Decision-making 100%
• Ethical Gap 100%
• Purchase Behavior 28%
• Ethical Purchasing 28%
• Brand Knowledge 28%
• Child Consumer 28%
• Knowledge Structure 14%
• Brand Image 14%
• Decision-making Process 14%
• Holistically 14%
• Communication Campaigns 14%
• Specific Group 14%
• Primary Consumers 14%
• Marketing Communication 14%
• Strong Brand 14%
• Primary Market 14%
• Consumer Awareness 14%
• Attitudinal Response 14%
• Ethical Attitude 14%
• Schoolchildren 14%
• Childrens 14%
• Retail Market 14%

Social Sciences

• Decision Making 100%
• Children as Consumers 100%
• Schoolchildren 50%
• Focus Group 50%
• Brand Image 50%
• Influencer 50%
• Decision-Making Process 50%
• Communication Campaign 50%
• Marketing Communication 50%

Economics, Econometrics and Finance

• Brand Image 100%
• Marketing Communications 100%