Reconfiguring capabilities for competitive advantage: results from the UK and Australia?

Graham J. Hooley, Vasilios Theoharakis

Research output: Contribution to conferencePaper

Original languageEnglish
PagesCD ROM
Publication statusPublished - 2006
EventAustralian and New Zealand Marketing Academy Conference 2006 - Brisbane, Australia
Duration: 4 Dec 20066 Dec 2006

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference 2006
Abbreviated titleANZMAC
CountryAustralia
CityBrisbane
Period4/12/066/12/06

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