Relationship fading in business-to-consumer context

Joanna Pokorska, Andrew Farrell, Heiner Evanschitzky, Kishore Pillai

Research output: Chapter in Book/Report/Conference proceedingConference publication

Research Output

  • 4 Conference contribution
Conference publication

Measuring social identity in interfunctional research in marketing

Dewsnap, B., Farrell, A. & Micevski, M., 2013, EMAC 2013 : 42nd annual EMAC conference: lost in translation. Sezgin, S., Karaosmanoglu, E. & Elmadag Bas, A. B. (eds.).

Research output: Chapter in Book/Report/Conference proceedingConference publication

Open Access
File

Student morningness-eveningness type and performance: does class timing matter?

Farrell, A., Sood, A., Dewsnap, B. & Schmitt, J., 2013, EMAC 2013 : 42nd annual EMAC conference: lost in translation. Sezgin, S., Karaosmanoglu, E. & Elmadag Bas, A. B. (eds.).

Research output: Chapter in Book/Report/Conference proceedingConference publication

Open Access
File

We want drama! The effect of online conflict on social capital in online communities of consumption

Sibai, O., Farrell, A., Rudd, J. & de Valck, K., 2013, EMAC 2013 : 42nd annual EMAC conference: lost in translation. Sezgin, S., Karaosmanoglu, E. & Elmadag Bas, A. B. (eds.).

Research output: Chapter in Book/Report/Conference proceedingConference publication

Open Access
File

What does "good" look like? A three-country examination of marketing practice

Sood, A., Rudd, J. & Farrell, A., 2013, EMAC 2013 : 42nd annual EMAC conference: lost in translation. Sezgin, S., Karaosmanoglu, E. & Elmadag Bas, A. B. (eds.). 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference publication

Open Access
File