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Personal profile


External Examiner for UG Marketing Programmes, Alliance Manchester Business School, University of Manchester (2019 to date)

Joint Chief Examiner, Advanced Certificate in Market and Social Research, Market Research Society, UK (2017 to date)

External Examiner for UG, PG, Singapore Marketing Programmes, School of Business and Economics, Loughborough University (2016 to date)

Marketing Group Research Convenor, Group (2014 to 2016)

Marketing Group Research Degrees Director, Group (2014 to 2016)

Deputy Director MSc Market Research and Consultancy, Group (2012 to 2016)

External Examiner for Marketing Programmes, Bradford University Management School, School (2010 to 2014)

Member, Aston University Student Academic Disciplinary Board, University (2010 - 2016)

Director of Distance Learning Research Degrees Programmes, School (2009 - 2011)


PGCPP, Aston University, 2013.

Ph D, Loughborough University Business School, 2008. Subject: Marketing

BCA (Hons), Victoria University of Wellington, New Zealand, 1998.

BCA, Victoria University of Wellington, 1997.


Senior Lecturer, Aston Business School (2019 to date)

Associate Professor, Southampton Business School (2016 - 2019)

Lecturer, Aston Business School (2009 - 2016)

Research Associate, Loughborough University (2004 - 2009)

Teaching Activity

BM2293, Market Research (2019 to date)

BM2217, Introduction to Market Research (2012 to 2016)

BM2215, Market Research 1 (until 2012)

BM3375, Advanced Market Research (2013 to 2014)

BMM603, Marketing Research (2010 to 2016)

BMM652 Foundations of Market Research (2014 to 2016)

BWD101, Basic Skills within the Management Research Process (2011 to 2016)

BFD102, The Philosophy of Management Research (2011 to 2016)

BED103, Qualitative & Quantitative Research Design and Analysis (2011 to 2013)

BUP100, Undergraduate Placement Assessment

DISS1, Dissertation Part 1

DISS2, Dissertation Part 2

DR1SUP, Doctoral Supervision 1

DR3SUP, Doctoral Supervision 3

Research Interests

Services Marketing

Market Research

Research Methodology

Continuing Professional Development

PGCert Teaching and Learning in Higher Education, Aston University. (2013)

Contact Details

Phone: 01212043055
Room: ABS 411

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Research Output 1998 2016

Spontaneity and international marketing performance

Souchon, A. L., Hughes, P., Farrell, A. M., Nemkova, E. & Oliveira, J. S., 12 Sep 2016, In : International Marketing Review. 33, 5, p. 671-690 20 p.

Research output: Contribution to journalArticle

Open Access
Marketing performance
International marketing
Decision making
Strategic planning

Stakeholder preference and stated vs. derived importance satisfaction research

Greenland, S., Combe, I. A. & Farrell, A. M., 1 Jan 2016, In : International Journal of Market Research. 58, 1, p. 35-55 21 p.

Research output: Contribution to journalArticle

Open Access
Market research
Analytical techniques
Comparative analysis
Outcomes research

Social control in online communities of consumption: a framework for community management

Sibai, O., de Valck, K., Farrell, A. M. & Rudd, J. M., Mar 2015, In : Psychology and Marketing. 32, 3, p. 250-264 15 p.

Research output: Contribution to journalSpecial issue

Social Problems
Social control
Online communities

Keyboard warriors in cyberfights: conflict in online communities of consumption and its effects on community resources

Farrell, A., Rudd, J., de Valck, K. & Sibai, O., 31 Dec 2014, [Proceedings]. Cotte, J. & Wood, S. (eds.). p. 697-698 2 p. (North American advances in consumer research; vol. 42).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Open Access
internet community
social capital

Wiley encyclopedia of management

Cooper, C. L. (ed.), Lee, N. (ed.) & Farrell, A. (ed.), 26 Sep 2014, 3rd ed. Wiley. 6536 p.

Research output: Book/ReportScholarly edition


Keyboard warriors in cyberfights: conflict in online communities of consumption

Author: Sibai, O., 20 Nov 2015

Supervisor: Farrell, A. M. (Supervisor), Rudd, J. M. (Supervisor) & de Valck, K. (Supervisor)

Student thesis: Doctoral ThesisDoctor of Philosophy


Negative brand personality: the construct, its antecedents and outcome variables

Author: Haji, I., 2 Apr 2014

Supervisor: Combe, I. A. (Supervisor), Farrell, A. M. (Supervisor) & Evanschitzky, H. (Supervisor)

Student thesis: Doctoral ThesisDoctor of Philosophy


Relationship fading in business-to-consumer context

Author: Pokorska, J., Sep 2016

Supervisor: Farrell, A. M. (Supervisor) & Evanschitzky, H. (Supervisor)

Student thesis: Doctoral ThesisDoctor of Philosophy



Outstanding Reviewer Award - European Journal of Marketing

Andrew Farrell (Recipient), 2011

Prize: Prize (including medals and awards)

Finalist - Loughborough University Graduate School Research Prize

Andrew Farrell (Recipient), 2007

Prize: Prize (including medals and awards)

Activities 2006 2019

European Journal of Marketing (Journal)

Andrew Farrell (Editorial board member)
2019 → …

Activity: Publication peer-review and editorial work typesEditorial activity

External Examiner - PhD Thesis

Andrew Farrell (Examiner)
27 Jan 2015

Activity: Examination typesExamination