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    PhD projects

    Service Quality in Higher Education Market Research Practices of Organisations Electronic Service Quality


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    Personal profile

    Contact Details

    Phone: 01212043055
    Email: A.Farrell@aston.ac.uk
    Room: ABS 411


    Andrew has been Associate Professor of Marketing at Aston Business School since June 2019. His research interests lie in the areas of services marketing and research methodology. Andrew is an expert in the measurement of service quality, customer satisfaction, and a range of other marketing metrics.

    Andrew's teaching is focused in the area of Market Research, with the overall aim of dissuading people of the view that statistics are difficult to understand and implement. He is also a strong supporter of enhancing business's ability to use market research to support their operations.

    He is a Certified Member of the Market Research Society (CMRS), for whom he serves as a Joint Chief Examiner, and a Fellow of the Higher Education Academy (FHEA). He is a member of the editorial review board of European Journal of Marketing and Journal of Marketing Theory & Practice and reviews for the Journal of Business Research and the British Journal of Management. He has presented his work at a variety of national and international conferences.

    His work has appeared in Journal of Business Research, Psychology & Marketing, Industrial Marketing Management, International Marketing Review, and others. With Prof Nick Lee, he edited the Marketing volume of the 2014 Wiley Encyclopaedia of Management.

    Andrew was a finalist for the Best Paper Award at the 2001 Academy of Marketing Annual Conference and the 2007 Postgraduate Research Prize at Loughborough University. In 2011, Andrew was awarded the Outstanding Reviewer Award from the European Journal of Marketing, and in 2014 he received the Dean's Award for Innovation in Teaching. This was followed by an Aston Astonishing Academics Award in 2016 for Most Effective Use of Feedback in ABS. While at Southampton, Andrew picked up a Dean's Teaching Award (top 10% of student feedback) and a Faculty Staff Achievement Award for Outstanding Contribution.

    In his spare time, Andrew is an avid follower of the NBA and, to a lesser extent, the NFL.


    Marketing and Strategy Group Research Convenor (2014 to 2016; 2020 to date)

    External Examiner for UG Marketing Programmes, Alliance Manchester Business School, University of Manchester (2019 to date)

    Joint Chief Examiner, Advanced Certificate in Market and Social Research, Market Research Society, UK (2017 to date)

    External Examiner for UG, PG, Singapore Marketing Programmes, School of Business and Economics, Loughborough University (2016 to date)

    Marketing Group Research Degrees Director (2014 to 2016)

    Deputy Director MSc Market Research and Consultancy (2012 to 2016)

    External Examiner for Marketing Programmes, Bradford University Management School (2010 to 2014)

    Member, Aston University Student Academic Disciplinary Board (2010 - 2016)

    Director of Distance Learning Research Degrees Programmes (2009 - 2011)


    PGCPP, Aston University, 2013.

    Ph D, Loughborough University Business School, 2008. Subject: Marketing

    BCA (Hons), Victoria University of Wellington, New Zealand, 1998.

    BCA, Victoria University of Wellington, 1997.


    Senior Lecturer, Aston Business School (2019 to date)

    Associate Professor, Southampton Business School (2016 - 2019)

    Lecturer, Aston Business School (2009 - 2016)

    Research Associate, Loughborough University (2004 - 2009)

    Teaching Activity

    BM2293, Market Research (2019 to date)

    BMC106 / 206C / 313, Marketing (2019 to date)

    BM2217, Introduction to Market Research (2012 to 2016)

    BM2215, Market Research 1 (2009 to 2012)

    BM3375, Advanced Market Research (2013 to 2014)

    BMM603, Marketing Research (2010 to 2016)

    BMM652 Foundations of Market Research (2014 to 2016)

    BWD101, Basic Skills within the Management Research Process (2011 to 2016)

    BFD102, The Philosophy of Management Research (2011 to 2016)

    BED103, Qualitative & Quantitative Research Design and Analysis (2011 to 2013)

    BUP100, Undergraduate Placement Assessment

    DISS1, Dissertation Part 1

    DISS2, Dissertation Part 2

    DR1SUP, Doctoral Supervision 1

    DR3SUP, Doctoral Supervision 3

    Research Interests

    Services Marketing

    Higher Education


    Market Research

    Research Methodology

    Continuing Professional Development

    PGCert Teaching and Learning in Higher Education, Aston University. (2013)


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