Photo of Andrew Farrell
    • United Kingdom

    Accepting PhD Students

    PhD projects

    Service Quality in Higher Education Market Research Practices of Organisations Electronic Service Quality


    Research output per year

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    Personal profile


    Marketing and Strategy Group Research Convenor (2014 to 2016; 2020 to date)

    External Examiner for UG Marketing Programmes, Alliance Manchester Business School, University of Manchester (2019 to date)

    Joint Chief Examiner, Advanced Certificate in Market and Social Research, Market Research Society, UK (2017 to date)

    External Examiner for UG, PG, Singapore Marketing Programmes, School of Business and Economics, Loughborough University (2016 to date)

    Marketing Group Research Degrees Director (2014 to 2016)

    Deputy Director MSc Market Research and Consultancy (2012 to 2016)

    External Examiner for Marketing Programmes, Bradford University Management School (2010 to 2014)

    Member, Aston University Student Academic Disciplinary Board (2010 - 2016)

    Director of Distance Learning Research Degrees Programmes (2009 - 2011)


    PGCPP, Aston University, 2013.

    Ph D, Loughborough University Business School, 2008. Subject: Marketing

    BCA (Hons), Victoria University of Wellington, New Zealand, 1998.

    BCA, Victoria University of Wellington, 1997.


    Senior Lecturer, Aston Business School (2019 to date)

    Associate Professor, Southampton Business School (2016 - 2019)

    Lecturer, Aston Business School (2009 - 2016)

    Research Associate, Loughborough University (2004 - 2009)

    Teaching Activity

    BM2293, Market Research (2019 to date)

    BMC106 / 206C / 313, Marketing (2019 to date)

    BM2217, Introduction to Market Research (2012 to 2016)

    BM2215, Market Research 1 (2009 to 2012)

    BM3375, Advanced Market Research (2013 to 2014)

    BMM603, Marketing Research (2010 to 2016)

    BMM652 Foundations of Market Research (2014 to 2016)

    BWD101, Basic Skills within the Management Research Process (2011 to 2016)

    BFD102, The Philosophy of Management Research (2011 to 2016)

    BED103, Qualitative & Quantitative Research Design and Analysis (2011 to 2013)

    BUP100, Undergraduate Placement Assessment

    DISS1, Dissertation Part 1

    DISS2, Dissertation Part 2

    DR1SUP, Doctoral Supervision 1

    DR3SUP, Doctoral Supervision 3

    Research Interests

    Services Marketing

    Market Research

    Research Methodology

    Continuing Professional Development

    PGCert Teaching and Learning in Higher Education, Aston University. (2013)

    Contact Details

    Phone: 01212043055
    Room: ABS 411

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    Research Output

    Customer Decision Journey: A Regulatory Focus Perspective

    Naz, F., Farrell, A., Schmidt, K. & Jaakkola, M., 4 Dec 2019, Australia New Zealand Marketing Academy Conference (ANZMAC).

    Research output: Chapter in Book/Report/Conference proceedingConference publication

    Open Access
  • Spontaneity and international marketing performance

    Souchon, A. L., Hughes, P., Farrell, A. M., Nemkova, E. & Oliveira, J. S., 12 Sep 2016, In : International Marketing Review. 33, 5, p. 671-690 20 p.

    Research output: Contribution to journalArticle

    Open Access
  • Stakeholder preference and stated vs. derived importance satisfaction research

    Greenland, S., Combe, I. A. & Farrell, A. M., 1 Jan 2016, In : International Journal of Market Research. 58, 1, p. 35-55 21 p.

    Research output: Contribution to journalArticle

    Open Access
  • Social control in online communities of consumption: a framework for community management

    Sibai, O., de Valck, K., Farrell, A. M. & Rudd, J. M., Mar 2015, In : Psychology and Marketing. 32, 3, p. 250-264 15 p.

    Research output: Contribution to journalSpecial issue

  • Keyboard warriors in cyberfights: conflict in online communities of consumption and its effects on community resources

    Farrell, A., Rudd, J., de Valck, K. & Sibai, O., 31 Dec 2014, [Proceedings]. Cotte, J. & Wood, S. (eds.). p. 697-698 2 p. (North American advances in consumer research; vol. 42).

    Research output: Chapter in Book/Report/Conference proceedingConference publication

    Open Access
  • Prizes

    Outstanding Reviewer Award - European Journal of Marketing

    Farrell, Andrew (Recipient), 2011

    Prize: Prize (including medals and awards)

    Finalist - Loughborough University Graduate School Research Prize

    Farrell, Andrew (Recipient), 2007

    Prize: Prize (including medals and awards)


    European Journal of Marketing (Journal)

    Andrew Farrell (Editorial board member)

    2019 → …

    Activity: Publication peer-review and editorial work typesEditorial activity

    External Examiner - PhD Thesis

    Andrew Farrell (Examiner)

    27 Jan 2015

    Activity: Examination typesExamination