Revisiting the extrinsic-intrinsic conundrum: which reward helps to improve frontline employee performance?

Neeru Malhotra, Avinandan Mukherjee, David Gilliland

Research output: Chapter in Book/Published conference output › Conference publication

Original language	English
Title of host publication	AMA Summer educators conference 2010 : enhancing knowledge development in marketing
Subtitle of host publication	AMA educators proceedings
Editors	Easwar Iyer, Robin Coulter
Publisher	American Marketing Association
Pages	286-289
Number of pages	3
Volume	21
ISBN (Print)	978-1-61782-253-7
Publication status	Published - 2010
Event	AMA summer educators conference 2010 - Boston, United States Duration: 13 Aug 2010 → 16 Aug 2010

Conference	AMA summer educators conference 2010
Country/Territory	United States
City	Boston
Period	13/08/10 → 16/08/10
Other	Enhancing knowledge development in marketing

Cite this

Malhotra, Neeru ; Mukherjee, Avinandan ; Gilliland, David. / Revisiting the extrinsic-intrinsic conundrum : which reward helps to improve frontline employee performance?. AMA Summer educators conference 2010 : enhancing knowledge development in marketing: AMA educators proceedings. editor / Easwar Iyer ; Robin Coulter. Vol. 21 American Marketing Association, 2010. pp. 286-289

@inproceedings{39659b75d8d94bce8ef9bd841e7d52f7,

title = "Revisiting the extrinsic-intrinsic conundrum: which reward helps to improve frontline employee performance?",

author = "Neeru Malhotra and Avinandan Mukherjee and David Gilliland",

year = "2010",

language = "English",

isbn = "978-1-61782-253-7",

volume = "21",

pages = "286--289",

editor = "Easwar Iyer and Robin Coulter",

booktitle = "AMA Summer educators conference 2010 : enhancing knowledge development in marketing",

publisher = "American Marketing Association",

address = "United States",

note = "AMA summer educators conference 2010 ; Conference date: 13-08-2010 Through 16-08-2010",

}

Malhotra, N, Mukherjee, A & Gilliland, D 2010, Revisiting the extrinsic-intrinsic conundrum: which reward helps to improve frontline employee performance? in E Iyer & R Coulter (eds), AMA Summer educators conference 2010 : enhancing knowledge development in marketing: AMA educators proceedings. vol. 21, American Marketing Association, pp. 286-289, AMA summer educators conference 2010, Boston, United States, 13/08/10.

Revisiting the extrinsic-intrinsic conundrum: which reward helps to improve frontline employee performance? / Malhotra, Neeru; Mukherjee, Avinandan; Gilliland, David.
AMA Summer educators conference 2010 : enhancing knowledge development in marketing: AMA educators proceedings. ed. / Easwar Iyer; Robin Coulter. Vol. 21 American Marketing Association, 2010. p. 286-289.

Research output: Chapter in Book/Published conference output › Conference publication

TY - GEN

T1 - Revisiting the extrinsic-intrinsic conundrum

T2 - AMA summer educators conference 2010

AU - Malhotra, Neeru

AU - Mukherjee, Avinandan

AU - Gilliland, David

PY - 2010

Y1 - 2010

M3 - Conference publication

SN - 978-1-61782-253-7

VL - 21

SP - 286

EP - 289

BT - AMA Summer educators conference 2010 : enhancing knowledge development in marketing

A2 - Iyer, Easwar

A2 - Coulter, Robin

PB - American Marketing Association

Y2 - 13 August 2010 through 16 August 2010

ER -