Strategic decision making in small businesses: implications for strategic flexibility and strategic adaptation

Neil Shepherd, John Rudd, Gordon Greenley

Research output: Contribution to conferenceAbstract

Abstract

Strategic decision making (SDM) in a small business is an informal, highly personalised cognitive process which is emergent in nature. SDM determines the extent to which decision makers generate innovative decision-making options, and is therefore critical in order for small businesses to achieve strategic flexibility to enable strategic adaptation to turbulent environments. By examining SDM in small businesses, this research has the potential to address a major criticism of the extant literature in that it has been pre-occupied with measuring the formality of strategic planning and has neglected the informal, highly personalised and cognitive nature of strategic decision making in a small businesses.
Original languageEnglish
Pages122
Publication statusPublished - 12 Sep 2010
Event30th SMS annual international conference - Roma, Italy
Duration: 12 Sep 201012 Sep 2010

Conference

Conference30th SMS annual international conference
CountryItaly
CityRoma
Period12/09/1012/09/10

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    Shepherd, N., Rudd, J., & Greenley, G. (2010). Strategic decision making in small businesses: implications for strategic flexibility and strategic adaptation. 122. Abstract from 30th SMS annual international conference, Roma, Italy.