Abstract
Terms such as the ʼnew competitive landscape’, ‘hypercompetition’ and ‘inherent instability and change’ have been used over the past decade to describe the changing global competitive environment. A plethora of strategic and operational measures have been used to enable firms to gain sustainable competitive advantage, with varying degrees of success. Yet we remain in largely uncharted territory with strategic preparation for the future becoming a critical activity. Strategy and Performance provides academics, practitioners and students with a highly focused approach to competing in the global marketplace.
Original language | English |
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Publisher | Palgrave Macmillan Ltd. |
Number of pages | 316 |
ISBN (Electronic) | 9780230523135 |
ISBN (Print) | 9781403916181 |
DOIs | |
Publication status | Published - 1 Jan 2003 |
Bibliographical note
Publisher Copyright:© Abby Ghobadian, Nicholas O’Regan, David Gallear and Howard Viney 2004, Paul Spence 2004.