The Effect of Emerging Technologies’ Infusion in Organizational Frontline on Trust

Research output: Unpublished contribution to conferenceUnpublished Conference Paper

Abstract

One of the foremost challenges in the future is technology, particularly the accelerating integration of artificial intelligence (AI) with existing services. AI’s influence on organizational frontlines is revolutionizing businesses and empowering frontline employees. Customers increasingly interact with entities that are not human, however, they display intelligence and other human-like behaviours. These interactions challenge us to reconsider the nature of trust in AI technological world.
Original languageEnglish
Number of pages9
Publication statusUnpublished - 2020
EventEMAC Annual Conference 2020 - Budapest, Hungary
Duration: 26 May 202029 May 2020

Conference

ConferenceEMAC Annual Conference 2020
Country/TerritoryHungary
CityBudapest
Period26/05/2029/05/20

Bibliographical note

© 2020 All Rights Reserved by European Marketing Academy

Keywords

  • trust
  • organizational frontlines
  • AI-empowered technology

Fingerprint

Dive into the research topics of 'The Effect of Emerging Technologies’ Infusion in Organizational Frontline on Trust'. Together they form a unique fingerprint.

Cite this