Original language | English |
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Title of host publication | Proceedings of the 34th Annual Conference of the European Marketing Academy |
Publication status | Published - 2005 |
Event | 34th Annual Conference of the European Marketing Academy - Milan, Italy Duration: 24 May 2005 → 27 May 2005 |
Conference
Conference | 34th Annual Conference of the European Marketing Academy |
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Abbreviated title | EMAC 2005 |
Country/Territory | Italy |
City | Milan |
Period | 24/05/05 → 27/05/05 |
Other | Reinventing Marketing: Contamination, innovation, integration |