The impact of strategic flexibility on successful direct channel additions

E Mooi, Ruud T. Frambach

Research output: Chapter in Book/Published conference output › Conference publication

Original language	English
Title of host publication	Proceedings of the 34th Annual Conference of the European Marketing Academy
Publication status	Published - 2005
Event	34th Annual Conference of the European Marketing Academy - Milan, Italy Duration: 24 May 2005 → 27 May 2005

Conference	34th Annual Conference of the European Marketing Academy
Abbreviated title	EMAC 2005
Country/Territory	Italy
City	Milan
Period	24/05/05 → 27/05/05
Other	Reinventing Marketing: Contamination, innovation, integration

CD-ROM

Cite this

@inproceedings{8888547934fe4bb283cd4221bdabde9d,

title = "The impact of strategic flexibility on successful direct channel additions",

author = "E Mooi and Frambach, {Ruud T.}",

note = "CD-ROM; 34th Annual Conference of the European Marketing Academy, EMAC 2005 ; Conference date: 24-05-2005 Through 27-05-2005",

year = "2005",

language = "English",

booktitle = "Proceedings of the 34th Annual Conference of the European Marketing Academy",

}

TY - GEN

T1 - The impact of strategic flexibility on successful direct channel additions

AU - Mooi, E

AU - Frambach, Ruud T.

N1 - CD-ROM

PY - 2005

Y1 - 2005

M3 - Conference publication

BT - Proceedings of the 34th Annual Conference of the European Marketing Academy

T2 - 34th Annual Conference of the European Marketing Academy

Y2 - 24 May 2005 through 27 May 2005

ER -