The impact of strategic flexibility on successful direct channel additions

E Mooi, Ruud T. Frambach

Research output: Chapter in Book/Report/Conference proceedingConference publication

Original languageEnglish
Title of host publicationProceedings of the 34th Annual Conference of the European Marketing Academy
Publication statusPublished - 2005
Event34th Annual Conference of the European Marketing Academy - Milan, Italy
Duration: 24 May 200527 May 2005

Conference

Conference34th Annual Conference of the European Marketing Academy
Abbreviated titleEMAC 2005
CountryItaly
CityMilan
Period24/05/0527/05/05
OtherReinventing Marketing: Contamination, innovation, integration

Bibliographical note

CD-ROM

Cite this

Mooi, E., & Frambach, R. T. (2005). The impact of strategic flexibility on successful direct channel additions. In Proceedings of the 34th Annual Conference of the European Marketing Academy