The impact of strategic flexibility on successful direct channel additions

Erik Mooi, Ruud T. Frambach

Research output: Chapter in Book/Report/Conference proceedingConference publication

Original languageEnglish
Title of host publication Proceedings of the 32nd Annual Conference of the European Marketing Academy
Publication statusPublished - 2003
Event32nd Annual Conference of the European Marketing Academy - Glasgow, United Kingdom
Duration: 20 May 200323 May 2003

Conference

Conference32nd Annual Conference of the European Marketing Academy
CountryUnited Kingdom
CityGlasgow
Period20/05/0323/05/03

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