The impact of strategic flexibility on successful direct channel additions

Erik Mooi, Ruud T. Frambach

Research output: Chapter in Book/Published conference output › Conference publication

Original language	English
Title of host publication	Proceedings of the 32nd Annual Conference of the European Marketing Academy
Publication status	Published - 2003
Event	32nd Annual Conference of the European Marketing Academy - Glasgow, United Kingdom Duration: 20 May 2003 → 23 May 2003

Conference	32nd Annual Conference of the European Marketing Academy
Country/Territory	United Kingdom
City	Glasgow
Period	20/05/03 → 23/05/03

Cite this

@inproceedings{d8f678f73a054e55998ab506a421c9dc,

title = "The impact of strategic flexibility on successful direct channel additions",

author = "Erik Mooi and Frambach, {Ruud T.}",

year = "2003",

language = "English",

booktitle = "Proceedings of the 32nd Annual Conference of the European Marketing Academy",

note = "32nd Annual Conference of the European Marketing Academy ; Conference date: 20-05-2003 Through 23-05-2003",

}