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The legal framework for financial advertising: curbing behavioural exploitation
Martin Brenncke
Aston Business School
Law (Research)
Research output
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Contribution to journal
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Article
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peer-review
Overview
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Business & Economics
Authority
27%
Behavioral Biases
29%
Behavioral Finance
82%
Decision-making Process
17%
Exploitation
80%
Financial Institutions
19%
Firm Investment
24%
Investor Decision Making
32%
Investor Protection
26%
Investors
53%
Legal Framework
100%
Marketing Communications
47%
Marketing Practices
73%
Markets in Financial Instruments Directive
74%
New Markets
41%
Policymaker
18%
Retail Investors
28%
Social Sciences
communications
30%
decision-making process
16%
demand
12%
exploitation
80%
finance
46%
financial institution
20%
financial instrument
52%
firm
14%
investor
70%
investor protection
28%
Legal arguments
24%
Legal framework
85%
market
20%
marketing
73%
regime
25%
regulation
10%
regulatory authority
42%
Regulatory requirements
22%
trend
8%