The Service Transformation Game: Snakes and Ladders to Advanced Services

Daniel Andrews, Timothy S Baines, Ali Ziaee Bigdeli, Panagiotis Petridis, Victor Guang Shi, James S. Baldwin, Keith Ridgway

Research output: Contribution to conferencePaper

Abstract

This paper presents a game that engages players with the transformation processes involved in servitization. We have developed a workshop activity using this game for senior executives from large enterprises and SMEs, which encourages participants to explore transformation processes. The activity employs a board game reminiscent of Snakes and Ladders. Transformation steps are assigned to the squares on the board, and enablers and inhibitors are associated with ladders and snakes respectively. The game encourages reflective learning by asking players to assign their own perceived barriers and enablers to the snakes and ladders, based upon their own experiences.
Original languageEnglish
Number of pages10
Publication statusPublished - 2018
Event25th International EurOMA Conference - Budapest, Hungary
Duration: 24 Jun 201826 Jun 2018

Conference

Conference25th International EurOMA Conference
CountryHungary
CityBudapest
Period24/06/1826/06/18

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Ladders
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Bibliographical note

© 2018 the Authors

Keywords

  • Gamification
  • Organizational change
  • Servitization

Cite this

Andrews, D., Baines, T. S., Ziaee Bigdeli, A., Petridis, P., Shi, V. G., Baldwin, J. S., & Ridgway, K. (2018). The Service Transformation Game: Snakes and Ladders to Advanced Services. Paper presented at 25th International EurOMA Conference, Budapest, Hungary.
Andrews, Daniel ; Baines, Timothy S ; Ziaee Bigdeli, Ali ; Petridis, Panagiotis ; Shi, Victor Guang ; Baldwin, James S. ; Ridgway, Keith. / The Service Transformation Game : Snakes and Ladders to Advanced Services. Paper presented at 25th International EurOMA Conference, Budapest, Hungary.10 p.
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Andrews, D, Baines, TS, Ziaee Bigdeli, A, Petridis, P, Shi, VG, Baldwin, JS & Ridgway, K 2018, 'The Service Transformation Game: Snakes and Ladders to Advanced Services' Paper presented at 25th International EurOMA Conference, Budapest, Hungary, 24/06/18 - 26/06/18, .

The Service Transformation Game : Snakes and Ladders to Advanced Services. / Andrews, Daniel; Baines, Timothy S; Ziaee Bigdeli, Ali; Petridis, Panagiotis; Shi, Victor Guang; Baldwin, James S.; Ridgway, Keith.

2018. Paper presented at 25th International EurOMA Conference, Budapest, Hungary.

Research output: Contribution to conferencePaper

TY - CONF

T1 - The Service Transformation Game

T2 - Snakes and Ladders to Advanced Services

AU - Andrews, Daniel

AU - Baines, Timothy S

AU - Ziaee Bigdeli, Ali

AU - Petridis, Panagiotis

AU - Shi, Victor Guang

AU - Baldwin, James S.

AU - Ridgway, Keith

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AB - This paper presents a game that engages players with the transformation processes involved in servitization. We have developed a workshop activity using this game for senior executives from large enterprises and SMEs, which encourages participants to explore transformation processes. The activity employs a board game reminiscent of Snakes and Ladders. Transformation steps are assigned to the squares on the board, and enablers and inhibitors are associated with ladders and snakes respectively. The game encourages reflective learning by asking players to assign their own perceived barriers and enablers to the snakes and ladders, based upon their own experiences.

KW - Gamification

KW - Organizational change

KW - Servitization

UR - http://euroma2018.org/

M3 - Paper

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Andrews D, Baines TS, Ziaee Bigdeli A, Petridis P, Shi VG, Baldwin JS et al. The Service Transformation Game: Snakes and Ladders to Advanced Services. 2018. Paper presented at 25th International EurOMA Conference, Budapest, Hungary.