The Service Transformation Game: Snakes and Ladders to Advanced Services

Daniel Andrews; Timothy S Baines; Ali Ziaee Bigdeli; Panagiotis Petridis; Victor Guang Shi; James S. Baldwin; Keith Ridgway

The Service Transformation Game: Snakes and Ladders to Advanced Services

Daniel Andrews, Timothy S Baines, Ali Ziaee Bigdeli, Panagiotis Petridis, Victor Guang Shi, James S. Baldwin, Keith Ridgway

Research output: Contribution to conference › Paper

Abstract

This paper presents a game that engages players with the transformation processes involved in servitization. We have developed a workshop activity using this game for senior executives from large enterprises and SMEs, which encourages participants to explore transformation processes. The activity employs a board game reminiscent of Snakes and Ladders. Transformation steps are assigned to the squares on the board, and enablers and inhibitors are associated with ladders and snakes respectively. The game encourages reflective learning by asking players to assign their own perceived barriers and enablers to the snakes and ladders, based upon their own experiences.

Original language	English
Number of pages	10
Publication status	Published - 2018
Event	25th International EurOMA Conference - Budapest, Hungary Duration: 24 Jun 2018 → 26 Jun 2018

Conference

Conference	25th International EurOMA Conference
Country	Hungary
City	Budapest
Period	24/06/18 → 26/06/18

Bibliographical note

Keywords

Gamification
Organizational change
Servitization

Access to Document

The Service Transformation Game
© 2018 the Authors
Accepted author manuscript, 1.77 MB

http://euroma2018.org/

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Cite this

Andrews, D., Baines, T. S., Ziaee Bigdeli, A., Petridis, P., Shi, V. G., Baldwin, J. S., & Ridgway, K. (2018). The Service Transformation Game: Snakes and Ladders to Advanced Services. Paper presented at 25th International EurOMA Conference, Budapest, Hungary.

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