Abstract
In today's turbulent environment, managers increasingly need reliable navigational tools to achieve competitive advantage. Many academics and practitioners consider strategic planning to be such a tool. This view is supported by empirical evidence that shows a close correlation between well-developed strategic plans and superior performance. However, to-date there is no consensus on what 'strategic planning' is and what its main characteristics are? This has resulted in a degree of confusion leading to some doubts on the value of the strategic planning process. This paper identifies the key factors and sub-factors in the strategic planning process.
| Original language | English |
|---|---|
| Pages (from-to) | 63-81 |
| Number of pages | 19 |
| Journal | International Journal of Process Management and Benchmarking |
| Volume | 1 |
| Issue number | 1 |
| DOIs | |
| Publication status | Published - 7 Feb 2005 |
Keywords
- Competitive advantage
- Management tools
- Strategic planning