Web site evaluation in goal-directed search behaviour, The case for visual processing of web site design

Evmorfia Argyriou, D Arnott, T C Melewar

Research output: Chapter in Book/Report/Conference proceedingConference publication

Original languageEnglish
Title of host publicationProceedings of the 37th European Marketing Academy Conference, May 2008, Brighton
Publication statusUnpublished - May 2008
Event37th European Marketing Academy conference - Brighton, United Kingdom
Duration: 27 May 200830 May 2008

Conference

Conference37th European Marketing Academy conference
Abbreviated titleEMAC 2008
CountryUnited Kingdom
CityBrighton
Period27/05/0830/05/08

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