"What If the Service Provider Treats Me Differently?” Counterfactual Thinking and Customers Satisfaction Following a Double Deviation

Hai-Anh Tran, Ismail Golgeci

Research output: Unpublished contribution to conferenceUnpublished Conference Paperpeer-review

Original languageEnglish
Publication statusPublished - 2018
Event47th EMAC Annual Conference - Glasgow, United Kingdom
Duration: 29 May 20181 Jun 2018

Conference

Conference47th EMAC Annual Conference
Country/TerritoryUnited Kingdom
CityGlasgow
Period29/05/181/06/18

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