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Whither research in marketing?
John Saunders
*
, Nick J. Lee
*
Corresponding author for this work
Marketing & Strategy
Aston Business School
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peer-review
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Business & Economics
Marketing
100%
Academic Careers
22%
Academic Journals
22%
Acceptability
19%
Marketing Research
18%
Funding
17%
Academic Research
17%
Taxonomy
17%
Marketers
14%
Methodology
9%
Design Methodology
8%