Zur Wirkung von Neukunden-Promotions auf Bestandskunden: Eine empirische Analyse in der Mobilfunkbranche

Translated title of the contribution: The impact of promotions on existing customers: an empirical analysis in the mobile telecommunications industry

David Woisetschlager, Heiner Evanschitzky, Christof Backhaus

Research output: Contribution to journalArticlepeer-review

Fingerprint

Dive into the research topics of 'The impact of promotions on existing customers: an empirical analysis in the mobile telecommunications industry'. Together they form a unique fingerprint.

Keyphrases