Zur Wirkung von Neukunden-Promotions auf Bestandskunden: Eine empirische Analyse in der Mobilfunkbranche

Translated title of the contribution: The impact of promotions on existing customers: an empirical analysis in the mobile telecommunications industry

David Woisetschlager, Heiner Evanschitzky, Christof Backhaus

Research output: Contribution to journal › Article › peer-review

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Business & Economics