Photo of Ahmad Beltagui
20092020

Research output per year

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  • 2015

    Designing services that sing and dance

    Candi, M. & Beltagui, A., 7 Oct 2015, Design thinking: new product development essentials from the PDMA. Luchs, M. G., Swan, K. S. & Griffin, A. (eds.). Hoboken, NJ (US): Wiley, p. 221-236 16 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

  • 2012

    Design in the experience economy: using emotional design for service innovation

    Beltagui, A., Candi, M. & Riedel, J. C. K. H., 2012, Interdisciplinary approaches to product design, innovation, & branding in international marketing. Swan, K. S. & Zou, S. (eds.). Bingley (UK): Emerald, p. 111-135 25 p. (Advances in International Marketing; vol. 23).

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

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