If you made any changes in Pure these will be visible here soon.

Personal profile


I joined Aston University in January 2009, and teach a variety of courses in the school of Engineering Systems & Management. I am actively engaged in product development research, particularly in the areas of internal combustion engines and low carbon vehicles as part of the Sustainable Environment Research Group.

I am also an adjunct professor at University of Wisconsin – Madison, teaching project management and technology trends on engineering masters programs.

Prior to joining Aston University, I worked in industry for 25 years holding a variety of senior engineering leadership positions, included responsibilities for engineering development, project execution and business leadership, with consultant and manufacturing companies. Within these organizations, I had global responsibility for engines, transmissions and driveline engineering and product development for automotive, aerospace, off-highway, construction, agricultural equipment, and motorcycles.

Research Interests

Current research interests are in the areas of:

  • Product development decision making

  • Engine architecture analysis

  • Engineering project management best practice

  • Product user profiles and duty cycle development 

Teaching Activity

  • New Product Development
  • Engineering Project Management
  • Engineering Leadership/Management of Change
  • Lean & Agile Manufacturing


  • MSc Engineering Design, Loughborough University, 1994
  • MEng Engineering, University Wisconsin – Madison, 2003
  • MEd Higher Education, Aston University, 2019
  • PhD The Application of Modified Adaptive Landscapes to Heuristic Modelling of Engine Concept Designs using Sparse Data, 2016


  • 2008 – date: Lecturer, Aston University, UK

  • 2005 – date: Adjunct Professor, University of Wisconsin, Madison, USA

  • 2007 – 2009: Product Group Director, Ricardo Consulting Engineers, UK

  • 2006 – 2007: Technical Director, Engineering, Romax Technology, UK

  • 2000 – 2006: Chief Engineer Powertrain, Harley-Davidson Motor Company, USA

  • 1998 – 2000: Senior Director, Engineering, Mercury Marine, USA

  • 1994 – 1998: Global Business Development Director, Cosworth Engineering, UK

  • 1985 – 1994: Executive Engineer, Lotus Engineering, UK

  • 1983 – 1985: Design Engineer, Noel Penny Turbines, UK

Membership of Professional Bodies

  • Society Automotive Engineers
  • Institute of Engineering Designers
  • Newcomen Society


  • University of Wisconsin – Madison USA, Adjunct Professor teaching analysis of trends in engines and engines program management on distance masters programs
  • University of Portsmouth UK, Associate Lecturer in learning management  for masters distance program
  • Loughborough University UK, Visiting Lecturer in Advanced Transmission Design & Development
  • Hanyang University South Korea – Adjunct Professor in International Business


Chief Editor, International Journal for the History of Engineering & Technology, 2019 - Present.

Contact Details

Phone number: 0121 204 3531
Email: b.j.price@aston.ac.uk 
Room number: MB222E

Fingerprint Dive into the research topics where Brian Price is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Research Output

Managing Short Product Cycles

Price, B. J., 21 Feb 2017.

Research output: Contribution to conferenceOther

Meta-Optimization of Ev Battery Sizing

Price, B. J., 3 Dec 2017.

Research output: Contribution to conferenceOther

Radio frequency identification and its application in e-commerce

Bahr, W. & Price, B. J., 2016, Encyclopedia of e-commerce development, implementation, and management. Lee, I. (ed.). IGI Global, p. 1841-1857 16 p.

Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia/dictionary

Open Access
  • Radio frequency identification and time-driven activity based costing: RFID-TDABC application in warehousing

    Bahr, W. & Price, B. J., 7 Sep 2016, Proceedings of the 21st Annual Logistics Research Network Conference.

    Research output: Chapter in Book/Report/Conference proceedingConference publication

    Open Access
  • Acceptability of Lean Six Sigma in a developing economy: results from exploratory research in Nigerian consulting companies

    Umude-Igbru, O. & Price, B., 2015, 2015 International Conference on Industrial Engineering and Operations Management (IEOM). IEEE

    Research output: Chapter in Book/Report/Conference proceedingConference publication

    Open Access
  • Activities

    • 1 Participation in conference
    • 1 Editorial activity
    • 1 Invited talk
    • 1 Visiting an external academic institution

    International Journal for the History of Engineering & Technology (Journal)

    Brian Price (Editorial board member)

    1 Jan 2019

    Activity: Publication peer-review and editorial work typesEditorial activity

    PLATE 2015

    Brian Price (Participant)

    17 Jun 201519 Jun 2015

    Activity: Participating in or organising an event typesParticipation in conference

    Electric Vehicle Demonstration

    Brian Price (Speaker)

    19 Oct 201022 Oct 2010

    Activity: Talk or presentation typesInvited talk

    University of Wisconsin-Madison

    Brian Price (Visiting lecturer)


    Activity: Visiting an external institution typesVisiting an external academic institution