Geoff Parkes


    Accepting PhD Students

    PhD projects

    language competency in small firms International marketing


    Research activity per year

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    Personal profile

    Contact Details

    Telephone: 0121 204 3140



    My interests are in the area of entrepreneuriship and international marketing. Most recently I was also seconded for 12 months to Aston University Hong Kong.  I teach extensively on Aston's MBA programme and lead a research project on the use of foreign language capability as a source or competitive advantage in small firms.  

    My background is as a marketing practitioner. I am formerly the Sales & Marketing Director of Aga Cookers and Armitage Shanks. I have managed a number of MBI’s and now act as an Advisor and Non Executive Director at a number of other businesses including a children’s day nursery and a management consultancy practice.

    Teaching Activity

    BM3309 International Marketing

    MBA International Marketing

    BMM645 Intenational Marketing

    PIPE Club Entreprenuerial Marketing and Funding

    Aston Centre for Growth

    MBA Strategic Management

    Research Interests

    Foreign language competencies and competitive advantage in SME's

    Circular Economy within Asian SME's (Newton Project)

    Developing an entrepreneurial ecosystem in Armenia (British Council Spark)

    Education/Academic qualification


    1 Sep 20111 Aug 2015

    Award Date: 1 Aug 2015


    1 Oct 19871 Nov 1991

    External positions

    Visiting Lecturer

    1 Oct 2018 → …


    1 Aug 2018 → …

    Visiting Lecturer

    22 Oct 2005 → …

    Non Executive Director

    1 Sep 2004 → …


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