Photo of Geoff Parkes

Geoff Parkes


    Accepting PhD Students

    PhD projects

    language competency in small firms International marketing


    Research output per year

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    Personal profile


    My interests are in the area of entrepreneuriship and international marketing. Most recently I was also seconded for 12 months to Aston University Hong Kong.  I teach extensively on Aston's MBA programme and lead a research project on the use of foreign language capability as a source or competitive advantage in small firms.  

    My background is as a marketing practitioner. I am formerly the Sales & Marketing Director of Aga Cookers and Armitage Shanks. I have managed a number of MBI’s and now act as an Advisor and Non Executive Director at a number of other businesses including a children’s day nursery and a management consultancy practice.

    Teaching Activity

    BM3309 International Marketing

    MBA International Marketing

    BMM645 Intenational Marketing

    PIPE Club Entreprenuerial Marketing and Funding

    Aston Centre for Growth

    MBA Strategic Management

    Research Interests

    Foreign language competencies and competitive advantage in SME's

    Circular Economy within Asian SME's (Newton Project)

    Developing an entrepreneurial ecosystem in Armenia (British Council Spark)

    Education/Academic qualification


    1 Sep 20111 Aug 2015

    Award Date: 1 Aug 2015


    1 Oct 19871 Nov 1991

    External positions

    Visiting Lecturer

    1 Oct 2018 → …


    1 Aug 2018 → …

    Visiting Lecturer

    22 Oct 2005 → …

    Non Executive Director

    1 Sep 2004 → …

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    Research Output

    • 2 Chapter (peer-reviewed)
    • 1 Conference publication
    • 1 Article

    The Impact of Language Competencies of International Business Performance: Small and Medium Enterprise Perspective

    Tibrewal, A., de Jong, A., Parkes, G., Haji, I. & Backhaus, C., 14 Oct 2019, 42nd Annual Conference of the Institute for Small Business and Entreprenuership. ISBE, 147

    Research output: Chapter in Book/Report/Conference proceedingConference publication

  • The role of behavioural competences in predicting entrepreneurial funding resource orchestration

    Parkes, G., Hart, M., Rudd, J., Liu, R. & Liu, G. (ed.), 24 Aug 2018, In : Cogent Business & Management. 5, 1, 1512833.

    Research output: Contribution to journalArticle

    Open Access
  • Bridging the TNE challenge

    Parkes, G. & Hayes, S., 2017, Globalisation of Higher Education: political, institutional, cultural and personal perspectives. Branch, J., Hørsted, A. & Nygaard, C. (eds.). Faringdon (UK): Libri, p. 251-270 20 p. (Learning in Higher Education).

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

    ‘I know you are satisfied but did you learning anything’: use of video in marketing case study tutorials

    Parkes, G. & Rudd, J., Feb 2012, Good practice guide in learning and teaching. Green, J. & Higson, H. (eds.). Aston University, p. 6-11 6 p. (Good practice guide in learning and teaching; vol. 9).

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

    Open Access


    Can psychometric testing be used to explain, predict and measure behavioural competences and the funding resource orchestration of the entrepreneur?

    Author: Parkes, G. S., 8 Jul 2015

    Supervisor: Hart, M. (Supervisor) & Rudd, J. M. (Supervisor)

    Student thesis: Doctoral ThesisDoctor of Business Administration



    • 1 Participation in conference

    36th ISBE conference 2013

    Geoff Parkes (Speaker)

    12 Nov 201313 Nov 2013

    Activity: Participating in or organising an event typesParticipation in conference